USING "SEARCH ENGINE OPTIMIZATION" TO GET THE MOST FROM YOUR SEARCH ENGINE
Search Engine Optimization, SEO, Meta Tags, Alt Tags, what do all these things mean? Search Engine Optimization or "SEO" as it is known have terms which can be confusing to people with little search engine optimization experience. Many webmasters assume that submission
to search engines is enough to create
a basic listing, and that if they build
their site and submit it to various
engines, people will come. This is not
the case. There are preliminaries to
optimizing your web site so that once
it is submitted to the search engines,
you will maximize your listing and generate
the most amount of traffic possible.
Some of you have not yet submitted
your site, or you have already submitted
it to our program and are waiting for
your monthly recurring automatic submission.
Regardless of this, you should focus
on the below techniques to improve your
listing. You can do this at any time
and once your web page is improved,
your traffic will improve.
How search engines work:
Most search engines will list you based
on relevancy. Therefore it is very important
that you spend time making your web
pages more relevant to what you feel
users will be searching for. There are
very specific tasks you must do in order
to make sure your site has greater relevance
than most of your competition. If your
site becomes relevant enough to a users
search you may even be lucky enough
to appear in the first top 20 listings
of a query.
Tasks to create high visibility:
Title Tag: Your title tag in
your HTML is an extremely critical part
of your web page. It details to search
engines the general point of your page.
You should make your title contain phrases
or key words that your page is about.
When users type in these phrases they
are more likely to find your page. We
suggest putting 1-3 words or phrases
in your Title tag and the text content
of your web page should match or contain
these key words as well. Dont go overboard
though. Just 4 or 5 mentions of each
keyword in your web page is usually
enough. The more times you repeat a
word, the more it can start to hurt
your page and work against you as it
carries less weight. Too little mention
of these words and it will not carry
enough importance. Once your title and
content match it means your page has
vital information on that topic, therefore
you will generate more hits to your
site because you will be more relevant.
You can generate a Title Tag with a
Tag code generator.
Meta Tags: META tags are HTML
tags that are invisible on the Web page.
They are important because search engines
read them and use them to rank your
site. They contain your Keywords Tag
and your Description Tag, among others.
Your keywords tag is where you will
put key words that you want people to
find your site with. Your description
should describe your web page content
and contain these key words as well.
Both of these tags should either match
or resemble the Title of your web page.
your Meta Tags code here.
Web Design: Please do not forget
that once you get traffic you should
always make your site easy to navigate,
quick to download for all internet users,
and keep it simple. You might benefit
by putting your email and a clear phone
number on your homepage and keep your
fonts relatively large so people can
clearly and easily read it. These simple
adjustments alone can result in an enormous
increase in traffic and orders.
More good information on this topic
can be found here.
SEO or Search Engine Optimization:
Search engine optimization is a complex
art form where webmasters "optimize"
their pages so that their web site becomes
more relevant to user searches. For
example, if you want to find a web site
about "fishing poles" you
will find many sites ranked in order
of what a search engine finds important.
A site that mentions "fishing poles"
in its Title and Description tag will
be more relevant than a site that does
not mention "fishing poles"
anywhere in its Title tag. SEO is the
art of making your site seem more important
so that you rank higher in these results,
and therefore generate more hits and
traffic. SEO firms can charge hundreds
to thousands of dollars each month to
make sure your site is highly visible.
When people search for items that your
web site might discuss or sell, it can
sometimes make or break an online business.
Since it is a long term cost effective
method of advertising, it usually has
a very high Return On Investment (ROI)
and the benefits do not disappear once
you cease to advertise. You will continue
to get traffic over time.
For more information on SEO click here
You can attempt to learn how to optimize
your own site by yourself - or you can
hire a quality experienced company to
optimize your site for you - and keep
your visibility very high while you
worry about running your business.
If you are looking for a very
skilled, reliable, and talented firm
to manage your SEO advertising campaign
email us and we will recommend a
very trustworthy company.
Please Note: For a serious SEO campaign
you will need a minimum of $2500 to
start and at least $500 per month for
probably up to a year's time to benefit.
However SEO is usually far more effective
than newspaper advertising which charges
about the same minimums. Once you learn
to quantify your returns on investment,
Search Engine Optimization will most likely become your most
effective means of online advertising.
Need more help boosting your traffic? Click Here.
Other questions not answered
in this section:
If you have other questions that have
not been answered here, you may email
us at email@example.com